City Uses New Technology to Target Women, Encourage Mammography

October 22, 2014 Civis Analytics

“CHICAGO ““ The Chicago Department of Public Health (CDPH) has joined Civis Analytics to conduct targeted outreach to uninsured women on the City’s South Side. The initiative encourages these women to take advantage of City-funded mammogram services.

To identify the women most likely to be uninsured, Chicago-based analytics firm, Civis Analytics, used a combination of private and public data to locate 5,000 female residents who are more likely to be uninsured due to various social factors. CDPH then developed direct mail appeals, encouraging them to visit Roseland Community Hospital’s state-of-the-art mammography center for a free, quality mammogram, paid for through an earlier investment made by the City of Chicago. […]

This marks the first time a local public health agency has used a similar method to directly reach individuals most likely to miss screenings for a treatable cancer. The mailer is the first part of an ongoing campaign to educate residents on the importance of getting regular breast exams and mammograms.”

Read full article on Chicago Department of Public Health’s site

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