How President Obama’s Campaign Used Big Data to Rally Individual Voters

December 19, 2012 Civis Analytics

“Two years after Barack Obama’s election as president, Democrats suffered their worst defeat in decades. The congressional majorities that had given Obama his legislative successes, reforming the health-insurance and financial markets, were swept away in the midterm elections; control of the House flipped and the Democrats’ lead in the Senate shrank to an ungovernably slim margin. Pundits struggled to explain the rise of the Tea Party. Voters’ disappointment with the Obama agenda was evident as independents broke right and Democrats stayed home. In 2010, the Democratic National Committee failed its first test of the Obama era: it had not kept the Obama coalition together.”

Read More at MIT’s technologyreview.com

The post How President Obama’s Campaign Used Big Data to Rally Individual Voters appeared first on Civis Analytics.

Previous Article
5 Chicago CTOs You Should Know: Gabriel Burt, Civis Analytics
5 Chicago CTOs You Should Know: Gabriel Burt, Civis Analytics

“Gabriel Burt works to create social impact. For that reason, he joined the Obama campaign back in 2011 whe...

No More Articles