Our open letter to Madison Ave. in the New York Times

October 7, 2015 Peter Bouchard

Yesterday, we introduced Civis Media Optimizer to help marketers fix TV advertising.

This morning, we took out a full-page ad in the New York Times — an open letter to Madison Ave. from our CEO. Here it is:

Our <em>New York Times</em> ad”%}</p>
<p><em>Dear Madison Ave.,</em></p>
<p><em>TV advertising is broken.</em></p>
<p><em>But don’t quit it now.</em></p>
<p><em>Eighty-seven percent of American adults will turn on their TVs this week. That’s because Americans still love TV. They love blogging, debating, and tweeting about it””and most of all, watching it. And as a result, it’s still the single best channel to get a message out to a large audience, quickly.</em></p>
<p><em>But TV ad strategies haven’t caught up to digital and””I get it””you’re fed up.<br />
In this era of big data, it should be possible for you to target your exact audiences””the specific people you care about, and not broad, imprecise demographic segments. “Spray and pray” isn’t just increasingly ineffective and unreliable, it’s based on a strategy developed decades ago.</em></p>
<p><em>Our team has more than 50 years of experience in media buying””<br />
whether at agencies like yours or on the campaign trail for President Obama.<br />
We know this work is hard.</em></p>
<p><em>You provide stunning creative, insightful messaging, and strategic direction. We do data science. Our newly launched Civis Media Optimizer is reinventing TV ad planning to empower you with that science.</em></p>
<p><em>So, don’t quit TV. We’ve built the platform to help you preserve it and make<br />
your strategy smarter.</em></p>
<p><em>Sincerely,</em><br />
<em>Dan Wagner</em><br />
<em>Founder and CEO, Civis Analytics</em><br />
<em>Former Chief Analytics Officer, Obama for America</em></p>
<p>The post <a rel=Our open letter to Madison Ave. in the New York Times appeared first on Civis Analytics.

Previous Article
Finding your fellow ‘weirdos’
Finding your fellow ‘weirdos’

Recently, I was invited to give the alumni address to the graduating cohort of the Startup Institute Chicag...

Next Article
Dear Madison Avenue: You shouldn’t quit TV.
Dear Madison Avenue: You shouldn’t quit TV.

We’re introducing the software to help you save it. “TV as an advertising medium is broken.”&#157; You hear...