We are so happy to announce our partnership with Discovery Communications today. We’ll explore how the work Civis does can integrate in to Discovery’s global portfolio of television networks.
Our teams are joining forces at a time when data and new technology continue to change the way viewers consume content. Together, we will interpret more accurately rapidly-evolving viewership patterns and better inform marketing, media, development and scheduling decisions for all of Discovery’s networks.
From the press release:
“Discovery is expanding our data-driven decision making and this partnership allows us to leverage Civis’ world class expertise to track the behavior of our superfans across platforms and dayparts, build stronger consumer engagement across our brands, and grow Discovery’s expertise in addressability with more precise marketing,” said David Leavy, Chief Communications Officer, Discovery Communications.
Over the coming months, the partnership will focus on a range of both strategic and tactical initiatives from predictive targeting and data infrastructure to ratings forecasting and marketing spend optimization using the Civis Media Optimizer platform. These initiatives – among others – reflect both Discovery and Civis’ commitment to maximizing the potential of big data and new technology of the future.