One of the most common requests we get from clients is to help them understand the people they already “know” – the customers who have bought what they’re selling, from retail goods to health insurance to policy ideas. The industries are varied, but the process is the same each time: take a list, check it twice, and match it to our national database to get better insights. We started to see a pattern, and an opportunity to apply our data science to help answer a fundamental business problem. That’s why we built Civis Explore.
Civis Explore is the newest addition to our suite of easy-to-use Decision Applications built on the Civis Platform, which are our way of making data-driven decisions possible for all organizations. What’s more, it’s free (more on that later).
Here’s how it works: Log in, drag and drop a CSV file, fill in some blanks, and with the click of a button, get an interactive report on your list. Civis Explore comes with 10 preloaded demographics (including age, income, and household size; get the full list here). Are your customers single, or married with children? Are they city dwellers, or rural residents? See how your customers compare to the nation as a whole, and if you have multiple lists, see how they compare to each other, too. For example, you can upload a list of your best customers and find out how they stack up against the rest. Check to make sure you’re advertising to the right people, and not missing out on opportunities with profitable demographics.
OK, so what do I mean, “it’s free?” I mean, it’s free! Civis has a vision of making data-driven decisions possible for all organizations. But good data science isn’t cheap, and doesn’t fit in everyone’s budgets—until now. How can we afford to give it away? Well, last week our leadership team announced $22 million in Series A funding. We’re working with a great group of investors in Drive Capital, Verizon Ventures, WPP, and Eric Schmidt, and we really wanted to share the love.
As a product manager, funding means my team can build more software to help solve your business problems, and do it faster. For you, as a Civis customer, funding means we can empower you to make data-driven decisions with the best, most scalable solutions we’ve dreamed up yet. We made Civis Explore free so you can get a head start on a great data science workflow. Request access, and we’ll get you set up. We can’t wait for you to try it (and when you do, let us know what you think).