Civis Media Optimizer

  • Civis Media Optimizer

    Civis Media Optimizer

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  • Optimize TV Ad Buys With Data Science

    Optimize TV Ad Buys With Data Science

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  • Q&A with Discovery on how they use Civis Media Optimizer

    Q&A with Discovery on how they use Civis Media Optimizer

    We recently launched the Civis Media Optimizer — bringing the precision of digital to the scale of TV. But the proof is in the execution. So I want to provide a glimpse into the work through the...

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  • Our open letter to Madison Ave. in the New York Times

    Our open letter to Madison Ave. in the New York Times

    Yesterday, we introduced Civis Media Optimizer to help marketers fix TV advertising. This morning, we took out a full-page ad in the New York Times — an open letter to Madison Ave. from our CEO....

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  • The Tech That Got Obama Elected Will Now Fire Ads at You

    The Tech That Got Obama Elected Will Now Fire Ads at You

    “POLITICIANS STILL LOVE TV. Even as the rest of us forgo the boob tube for hours of Internet-enabled binge watching, political campaigns still cling to the allure of the 30-second TV spot. They...

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  • Civis Analytics Launches the Civis Media Optimizer to Bring the Precision of Digital to TV Advertising

    Civis Analytics, the data science technology company launched from the 2012 Obama Campaign, today announced Civis Media Optimizer, the first-of-its-kind ad planning software using data science to...

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  • Obama’s Campaign Data Wizardry Is About To Hit TV Ads

    Obama’s Campaign Data Wizardry Is About To Hit TV Ads

    “By many accounts, President Barack Obama handily won the 2012 election partly thanks to his campaign’s use of data to supercharge voter outreach, fundraising, and TV ad buys.” Read Original...

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  • Discovery Makes Big Data Deal With Civis

    Discovery Makes Big Data Deal With Civis

    “Discovery Communications said it jumped into the big data game with an exclusive partnership with Civis Analytics. Civis will provide predictive analytics that will help Discovery make better...

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  • GMMB and Civis Analytics Join to Offer Data Powered Advertising

    GMMB and Civis Analytics Join to Offer Data Powered Advertising

    “Two of the consulting firms responsible for President Obama’s 2012 reelection victory have renewed their partnership and are marketing their services to down-ballot campaigns and causes. Together...

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