Civis Research

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  • Super-Fast, Hyper-Accurate Market Research Made Easy

    Super-Fast, Hyper-Accurate Market Research Made Easy

    Six months ago I sat down with Dan Wagner, our CEO, and had a heart-to-heart on the state of survey science. We talked about the challenges of it—in exclamation points, asterisks, and other...

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  • Civis Analytics adds surveys so brands can better understand themselves

    Civis Analytics adds surveys so brands can better understand themselves

    “With the launch of Civis Research, the company is letting customers create surveys that can be sent out to targeted demographics in order to find answers to pressing business questions.” Read...

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  • A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

    A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

    Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three brands: Buick, TurboTax and Wix. Our research showed that established...

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  • The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

    The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

    Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many...

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  • Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked

    Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked

    “Using Civis Research, we conducted a series of brand and message tests before and after the Super Bowl for three ads — TurboTax, Wix, and Buick — to see the real-world impact of their...

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  • Design Sprint: A Researcher’s Perspective

    Design Sprint: A Researcher’s Perspective

    Recently, I participated in my first design sprint. For those who are unfamiliar with the concept, a design sprint is an intense, week long program where designers, engineers, and subject matter...

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