Media Coverage

Data, Truth, Action

  • Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked

    Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked

    “Using Civis Research, we conducted a series of brand and message tests before and after the Super Bowl for three ads — TurboTax, Wix, and Buick — to see the real-world impact of their...

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  • Civis Analytics adds surveys so brands can better understand themselves

    Civis Analytics adds surveys so brands can better understand themselves

    “With the launch of Civis Research, the company is letting customers create surveys that can be sent out to targeted demographics in order to find answers to pressing business questions.” Read...

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  • 15 interesting startups to watch in 2017

    15 interesting startups to watch in 2017

    “People are gearing up to say good riddance to 2016, and as the Earth completes another revolution around the sun, we’re all eager to try our hand at predicting the next big thing. […] Here are 15...

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  • Eric Schmidt-backed Data Science Startup Civis Analytics Raises $22M

    Eric Schmidt-backed Data Science Startup Civis Analytics Raises $22M

    “Civis Analytics, a company founded by the chief analytics officer of Barack Obama’s 2012 re-election campaign, has raised $22 million in Series A funding […] led by Drive Capital with...

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  • Data Science Startup Civis Analytics Raises $22 Million

    Data Science Startup Civis Analytics Raises $22 Million

    “Civis Analytics seeks to fill [the infrastructure and staffing] gap [to making data-driven decisions] and today announced a $22 million Series A funding round that will further its mission to...

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  • The Impact of Obamacare, in Four Maps

    The Impact of Obamacare, in Four Maps

    “Three years into the Affordable Care Act, there remain places where many people still lack health insurance. But their share keeps shrinking.” Read Original Article The post The Impact of...

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  • Pollsters Scramble As Fewer People Take Their Phone Calls

    Pollsters Scramble As Fewer People Take Their Phone Calls

    “Civis works to scrub the panels of professional survey takers who answer questions all day just to collect small fees. In search of accuracy, [they] draw from multiple survey methods and develop...

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  • The Science Behind Inspiring More Support For Refugees

    The Science Behind Inspiring More Support For Refugees

    “How the same online voter targeting strategies used in U.S. elections are being deployed to build support for the refugee cause.” Read Original Article The post The Science Behind Inspiring More...

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  • The Polls Are All Wrong. A Startup Called Civis Is Our Best Hope to Fix Them

    The Polls Are All Wrong. A Startup Called Civis Is Our Best Hope to Fix Them

    “The startup has built up a large roster of corporate and nonprofit clients, including the College Board, the Gates Foun­dation, Boeing, and Airbnb; it presents itself as being in the business of...

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  • What Progressives and Conservatives Talk About on Twitter

    What Progressives and Conservatives Talk About on Twitter

    “Civis Analytics designed an algorithm to sift through millions of tweets and find patterns in order to better understand who is talking about what, and how they are discussing it. The formula...

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  • Every State Of The Union Address Since George Washington, Visualized

    Every State Of The Union Address Since George Washington, Visualized

    “Data analysis company Civis Analytics looked at every State of the Union address starting in 1790 to create visualizations that show what the key eras of political rhetoric are in U.S. history,...

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  • Donald Trump’s dominance of the Republican primary so far, in one map

    Donald Trump’s dominance of the Republican primary so far, in one map

    “In a little more than a month, Republicans will finally begin voting in the primary over whom their nominee for president will be. But the race has been underway for months, and a lot has...

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  • Donald Trump’s Strongest Supporters: A Certain Kind of Democrat

    Donald Trump’s Strongest Supporters: A Certain Kind of Democrat

    “The Civis estimates are based on interviews with more than 11,000 Republican-leaning respondents since August. The large sample, combined with statistical modeling techniques, presents the most...

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  • Who Still Doesn’t Have Health Insurance

    Who Still Doesn’t Have Health Insurance

    “The data used to make this map are unlike any other data about the number and location of the uninsured. They’re based on a complex model that Enroll and Civis undertook using a large survey and...

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  • Political Campaigns Are Wasteful—So Turn Them Into Startups

    Political Campaigns Are Wasteful—So Turn Them Into Startups

    “Politics, in essence, has a research and development problem. It’s the reason the political world is woefully behind in terms of technology adoption. Abandoning election-cycle innovations wastes...

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  • The Tech That Got Obama Elected Will Now Fire Ads at You

    The Tech That Got Obama Elected Will Now Fire Ads at You

    “POLITICIANS STILL LOVE TV. Even as the rest of us forgo the boob tube for hours of Internet-enabled binge watching, political campaigns still cling to the allure of the 30-second TV spot. They...

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  • Obama’s Campaign Data Wizardry Is About To Hit TV Ads

    Obama’s Campaign Data Wizardry Is About To Hit TV Ads

    “By many accounts, President Barack Obama handily won the 2012 election partly thanks to his campaign’s use of data to supercharge voter outreach, fundraising, and TV ad buys.” Read Original...

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  • There’s Evidence That Trump’s Polling Support Is Overstated

    There’s Evidence That Trump’s Polling Support Is Overstated

    “Before delving into the results, it’s important to understand why Civis polls are unlike the surveys sponsored by news organizations or universities. Nearly all public polls try to interview...

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  • Why Donald Trump Won’t Fold: Polls and People Speak

    Why Donald Trump Won’t Fold: Polls and People Speak

    “Unlike most public polls, Civis’s relied on a list of registered voters that included their voting histories, allowing it to measure Mr. Trump’s support among those who regularly cast ballots in...

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  • Bigger, Cheaper, Faster Data in the Cloud

    Bigger, Cheaper, Faster Data in the Cloud

    “The kind of data science that worked for President Obama is coming to cloud computing, and working at a speed faster than the president ever saw.” Read Original Article The post Bigger, Cheaper,...

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