Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked

February 13, 2017 Lisa Kornblatt

“Using Civis Research, we conducted a series of brand and message tests before and after the Super Bowl for three ads — TurboTax, Wix, and Buick — to see the real-world impact of their advertising.”

Read Original Article

The post Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked appeared first on Civis Analytics.

No Previous Articles

Next Article
Civis Analytics adds surveys so brands can better understand themselves
Civis Analytics adds surveys so brands can better understand themselves

“With the launch of Civis Research, the company is letting customers create surveys that can be sent out to...