The Tech That Got Obama Elected Will Now Fire Ads at You

October 6, 2015 Scott Trsar

“POLITICIANS STILL LOVE TV. Even as the rest of us forgo the boob tube for hours of Internet-enabled binge watching, political campaigns still cling to the allure of the 30-second TV spot. They know it’s still the easiest way to reach the most people at once, and when you’re trying to persuade millions of people to vote for you, well, size matters.”

Read Original Article

The post The Tech That Got Obama Elected Will Now Fire Ads at You appeared first on Civis Analytics.

Previous Article
Political Campaigns Are Wasteful—So Turn Them Into Startups
Political Campaigns Are Wasteful—So Turn Them Into Startups

“Politics, in essence, has a research and development problem. It’s the reason the political world is woefu...

Next Article
Obama’s Campaign Data Wizardry Is About To Hit TV Ads
Obama’s Campaign Data Wizardry Is About To Hit TV Ads

“By many accounts, President Barack Obama handily won the 2012 election partly thanks to his campaign’s use...